Food & Beverage
The Ballpark in Twin Cities, Minnesota
Nov 15, 2024
The Ball Park Twin Cities located in Blaine, Minnesota has rapidly become the new hot spot for competitive socializing!
Offering a unique combination of entertainment, dining, and baseball-themed activities, guests and fans alike can enjoy state-of-the-art HitTrax Suite baseball simulators, choose from a delicious array of elevated, scratch-made food, try the “pour-your-own” beer wall with 36 taps and craft cocktails, all while catching their favorite teams in action on one of the 20 + big-screen TV’s!
A Leap Forward
This venue has transformed the traditional sports training experience into a vibrant social destination. Originally conceived as a baseball and softball training academy, The Ball Park Twin Cities took a leap forward with the addition of six HitTrax Suites. Now customers have the option of heading to the Ball Park to train or having a fun night out swinging for the fences with family and friends.
Finding a Niche Market
Originally, the group had planned to open a conventional training academy with 8 batting cages, using the HitTrax Pro system. Being lifelong baseball fans and already interested in working with HitTrax, the group was thrilled to learn about the HitTrax Suite Entertainment Simulator in late 2022. The Minneapolis area has a thriving golf simulator scene, with numerous businesses catering to indoor golf enthusiasts. Golf dominates the Minneapolis simulator market with over 40 golf simulator businesses in the metro area alone. As of 2023, there were 0 baseball themed simulator businesses in the area. The group immediately saw a major opportunity to differentiate themselves from the local competition; creating a niche that would become the first of its kind in the entire state.
“It’s very fun! This is a baseball simulator! You can come here and play all sorts of different games here. You can rent out a bay at a time. You choose any one of the Major League Baseball stadiums that you want to hit in. Home Run Derby has been a popular one. You set it up, tap the plate, it turns on, a pitch comes out of the screen, a softer ball, and they just go to town hitting!”
– Ryan Carlson, Co-Owner The Ballpark Twin Cities
Fast forward to July 2024 and the Ballpark Twin Cities was officially open for business! In just four short months, the business has seen tremendous success across the board. The community in Blaine are raving about the entire experience. Most notably, the implementation of the HitTrax Suite has been one of the driving factors for The Ball Park’s early success. The bays are constantly in use with over 135,000 recorded hits and over 1,700 billable hours of activity! Their local Fox 9 news station wanted to see the establishment for themselves and featured it on their channel!
