Entertainment
The HitTrax Suite Draws Crowds at the 2025 Capital One MLB All-Star Village
Sep 15, 2025
The biggest stars in baseball weren’t the only ones stepping into the batter’s box at the MLB All-Star Game Presented by Mastercard.
SeatGeek and HitTrax brought the ultimate batting experience to the Capital One All-Star Village with two wildly popular batting cages featuring HitTrax software. Fans of all ages waited in lines to get a chance to swing like the pros in a high-energy, interactive environment in a virtual Truist Park stadium.
Running from Saturday, July 12, through Tuesday, July 15, the HitTrax Suites quickly became so popular that the location started taking reservations to help organize the excitement. Families, friends, and fans captured every swing on video, cheering each other on and competed in a good-natured competition that brought out the best in hitters of all ages.
“It was awesome seeing my sons hit in the cages and how accurate the technology was. It was a great experience; they waited their turn in line and got in the cages and had a ball!” – Aviance Clay, Fan
Even former Major Leaguers stepped into the cage to take a few swings, adding to the excitement and making for a memorable moment for everyone in attendance.
Fans stepped into the HitTrax Suites for a special gamified experience where every swing counted. Brand ambassadors were on hand to assist and give out giveaways such as mini-helmets and stickers, which made the experience even more fun.
“I hadn’t played baseball in so long it brought back so many fun memories!” – Kevin Bruce, Fan
With two cages in action and a steady crowd all weekend, the HitTrax Suite activation was a major success, bringing energy, competition, and a hands-on experience to the heart of the Capital One MLB All-Star Village. Whether chasing personal bests or just enjoying a few swings with friends, fans left with memories, highlights, and stats to share.
“The HitTrax batting simulators have been a complete hit…pun intended. It is the most popular batting simulator here on site at the Capital One MLB All-Star Village. SeatGeek loves having all of these fans here to try it out. Fans are waiting a long time just to get their chance to take a few cracks at a home run. It is the perfect fan activation for any sporting event and is a great way for brands to partner with HitTrax and create a fun and interactive experience.” – Andy Embody, SeatGeek Partner
SeatGeek & MLB were thrilled with how the activation came out and couldn’t wait to get the planning started for next year’s Capital One MLB All-Star Village! To learn more about the HitTrax Suite, click here!
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